Who&Why

Hilla, who is sure she was put on earth to eat, feed people and talk about food.

While living in New York Hilla graduated from the French Culinary Institute, interned in some great kitchens including Lupa, Union Square Cafe, Balthazar and Chez Panisse and worked for Thomas Keller’s Bouchon Bakery.

Friends loyally listening to what she baked, tried and cooked pushed her to start blogging. After 2 years and countless posts in Hebrew at www.bissim.com (bissim means bites in Hebrew), it was time to share her recipes and stories with more of the world.

She now lives in Berkeley, CA with her husband Shachar, a professor of economics at UC Berkeley and works full time as an assistant to her 3 kids: Danya 8, Omri 6 and Yotam 3.

Orit, who lived on takeout and never entered a kitchen until moving to Berkeley, CA where she discovered that takeout is unique to NYC. Luckily, she met Hilla and learned everything she knows about cooking (food that people actually eat) and entertaining.

During the day Orit is an online-marketing consultant and she is helping out with the technical and business-y aspects of blogging. So yes, all links in the blog are affiliate links.

She lives in Raanana, Israel and raises 3 kids and a husband.

Who needs another food blog?!

You’re right. There are hundreds of wonderful food blogs with beautiful photography out there, but we still think we have something to offer you.

Israel is not only a small country that is on the news too many times a week, it’s also a home for people who gathered from all over the world, and brought with them traditional foods, tastes and spices.

We grew up with the smells and tastes of the Palestinian, Persian, Iraqi, Yemenite, Moroccan and eastern European foods.
We know what they’re really supposed to taste like.

We’d like to share those flavors with you, as well as those we learned to love in Northern California, which has the most incredible variety of fresh and tasty earth-grown foods.

Don’t go – it will be fun!